The App Menu Design I also had to design, keeping a consistent theme with the app icon design and keeping in mind that it still had to relate to Bristol Zoo and one of the main factors we decided in the planing of the project is that we wanted our main target audience to be young children therefore the design need to be simple to use and eye catching so they will be able to use it and there attention will be kept on this product. To fulfil the simpleness I used easily identifiable icons and if they didn’t know what it was the word was there as well to help. As shown below:
With all of the icons made all we needed was a background, I found this part of the menu design the most difficult as I wanted the app still have a professional fell and not look tacky but I also wanted it to a childish fell and portray the zoo but in the eyes of a child. In the end I managed to find a line between the middle and went with similar greens and paw prints.